13 percent of all elective plastic surgeries in the world were done in Brazil in 2013. That is 1.5 million procedures - more than any other country in the world, including the United States. This is despite the fact Brazilians have fewer people and less disposable income than Americans.
This is from npr.org's article based on an "all things considered" radio piece on Brazil and cosmetic surgery.
"While in the U.S., people may hide that they have had plastic surgery like it's something shameful, in Brazil they flaunt it. The attitude is that having work done shows you care about yourself - and it's a status symbol."
The article discusses the pressure to conform to a high (and often, narrow and exclusionary) standard of beauty in Brazil.
As interesting as the article is, it highlights what we at rhee plastic surgery believe: aesthetic procedures are at their best when they are an affordable means, not a bank-breaking end, to self-improvement.